The Importance of Respiratory Health: A Timely Opportunity for Innovation in Dietary Supplements

Respiratory health is a vital aspect of overall well-being, particularly as the respiratory system plays a central role in oxygen exchange and immune defence. With the 2025 flu season shaping up to be one of the most intense in over a decade, now is an opportune time for dietary supplement and functional food companies to consider developing products that support respiratory balance and immunity.

Why Immunity Matters

The common cold and flu are viral infections that primarily affect the respiratory system. While colds are generally mild with symptoms like a runny nose, sore throat, and cough, the flu can cause more severe symptoms such as high fever, body aches, and fatigue. These illnesses not only disrupt daily life but can also weaken the respiratory system, leaving it vulnerable to further complications.

Your immune system is your body’s defence against harmful invaders like viruses and bacteria. A strong immune system helps you recover faster from illnesses and protects you from recurring infections. The immune system and respiratory system are deeply interconnected; a healthy immune response can mitigate inflammation and prevent infections from taking hold in the respiratory tract. However, environmental stressors like air pollution can weaken this defence, making it crucial to adopt strategies that support immunity.

What Is Respiratory Balance?

Respiratory balance refers to the optimal functioning of the respiratory system, ensuring efficient gas exchange and maintaining homeostasis. This involves a delicate equilibrium between oxygen intake and carbon dioxide removal, supported by healthy mucosal linings, efficient immune responses, and proper hydration. Factors such as oxidative stress, inflammation, and environmental pollutants can disrupt this balance, leading to respiratory issues such as asthma, chronic obstructive pulmonary disease (COPD), or increased susceptibility to infections.

Nutritional interventions are increasingly recognized as modifiable factors that can enhance respiratory balance. Antioxidants like vitamin C, vitamin E, flavonoids, and carotenoids have been shown to reduce oxidative stress in the lungs while supporting immune function

Why Dietary Supplements Are Key

Dietary supplements offer a promising avenue for supporting respiratory health through targeted nutrition. Here are some key benefits:

  • Reducing Inflammation: Ingredients like black cumin seed extract (rich in thymoquinone) have demonstrated anti-inflammatory properties that may benefit individuals with asthma or bronchitis.
  • Enhancing Mucosal Health: Hydrate supplements with electrolytes such as potassium and sodium improve mucus fluidity, helping clear irritants and pathogens from airways.
  • Boosting Immune Defences: Postbiotics like EpiCor have been shown to optimize immune function while supporting year-round respiratory health.
  • Addressing Oxidative Stress: Antioxidants from fruits, vegetables, and plant-based diets combat reactive oxygen species (ROS) that damage lung tissues.

For product developers in the dietary supplement industry, these ingredients provide a robust foundation for creating innovative solutions tailored to respiratory health.

Webinar

Register for our webinar on April 14th, 15th and 16th

A Breakthrough: Faster recovery for respiratory symptoms

Current Natural Ingredient Options for Respiratory Health

Several natural remedies and supplements are available to support respiratory immunity and recovery:

  1. Traditional Herbal Formulations:
    • Lung Tonics:  Herbs like Hoheria, thyme, elecampane, echinacea, and schisandra to clear mucus, soothe irritated airways, and support immune function. Ideal for ongoing respiratory support but lacks targeted lung repair mechanisms.
    • Menthol: Found in medicated rubs or cough drops, menthol opens airways and provides relief for sore throats.
  2. Dietary Supplements:
    • Vitamin C: A potent antioxidant that reduces oxidative stress in the lungs and supports immune function. Studies show it can shorten the duration of respiratory infections and improve lung function.
    • Vitamin E: Improves symptoms of asthma and COPD but requires careful use due to potential risks.
    • Curcumin: The active compound in turmeric, curcumin reduces lung inflammation and protects against air pollution.
  3. Immune-Boosting Foods:
    • Elderberry extract: Rich in antioxidants like Vitamin C, elderberry reduces viral load and calms the immune response during colds.
    • Reishi mushrooms: Strengthen immune cells like macrophages and natural killer cells while offering antiviral properties.
  4. Home Remedies:
    • Honey: Provides antimicrobial benefits and soothes sore throats.
    • Steam inhalation: Helps clear congested airways naturally.

While these options offer general immune support or symptom relief, few address the underlying repair of lung tissue after inflammation or chronic damage.

Why BerriQi Stands Out?

BerriQi is a patent-pending formulation combining New Zealand Boysenberries and apples in a specific ratio to maximize efficacy for respiratory health. Its unique advantages include:

  1. Scientifically Validated Lung Repair:
    • BerriQi activates post-inflammatory repair mechanisms in the lungs by promoting macrophage polarization from pro-inflammatory (M1) to anti-inflammatory (M2) states. This transition accelerates tissue healing while reducing scarring caused by collagen deposition.
    • Preclinical studies show that BerriQi reduces immune cell infiltration, airway mucus production, and inflammation after both acute and chronic allergen exposure.
  2. Targeted Bioactive Compounds:
    • Boysenberry anthocyanins suppress pro-inflammatory cytokines via NF-kB pathways while promoting tissue regeneration through PPAR signalling.
    • Apple procyanidins enhance macrophage activity to further reduce inflammation and restore lung elasticity.
  3. Superior Nutrient Profile:
    • Compared to other fruits like blueberries or blackberries, New Zealand Boysenberries have higher concentrations of anthocyanins, phenolics, dietary fibre, and antioxidant activity. This nutrient density makes BerriQi more effective than standard fruit-based supplements.
  4. Dual Action: Prevention & Recovery:
    • Short-term use of BerriQi reduces acute airway inflammation within 1–2 doses.
    • Long-term use addresses chronic damage by reducing excessive mucus secretion, repairing tissue, and resolving fibrosis.
  5. Clinical Support Across Models:
    • Consistent results across three preclinical models (acute inflammation, chronic therapeutic intervention, chronic repair/recovery) validate BerriQi’s efficacy for diverse respiratory challenges.

Why You Should Attend Our Webinar?

This webinar is your opportunity to learn how cutting-edge science is reshaping respiratory health solutions:

  • Discover how whole fruit powders like BerriQi outperform traditional extracts in supporting lung function.
  • Gain insights from leading experts like Dr. Dominic Lomiwes (Plant & Food Research) and Phillipa Thompson (Whole Fruit Innovation Specialist).
  • Explore findings from our latest Ozone Clinical Study, which highlights the role of polyphenols, dietary fibre, and essential nutrients in respiratory recovery.

Whether you’re a health enthusiast or a brand looking to innovate in the wellness space, this session will provide actionable insights into creating next-generation respiratory health products.

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